Is your partner looking for more than food during their weekly shop?


Hardly the most romantic setting in amongst the poultry and vegetable displays of the local supermarket, but it seems the weekly food shop is for some a prime opportunity to catch someone’s eye while checking out the ‘deal of the week’ at the same time, multi tasking indeed.

A new survey from the UK’s leading dating site for married people has revealed the shopping habits of people looking for an extra-marital tryst. The survey of Illicit Encounter’s 800,000 members were questioned on their supermarket preferences and food shopping habits.

The number one supermarket for men who are looking for an affair is upmarket Waitrose, with quality renowned Sainsbury’s topping the list for women.

Spokesperson for Mike Taylor said “Becoming more concerned with one’s health and diet is often a dead giveaway for an affair, shopping for healthier or buying organic food can indicate a new relationship and a keenness to take extra care of yourself. We all want to look and feel our best when meeting someone new as we are viewed in a totally different light by this person; it’s a chance to reboot ourselves and start a-fresh. Men see Waitrose as the quality choice for food shopping, whilst women see Sainsbury’s as an ideal combination of both quality and value for money.”

The study also revealed that those members who had started an extra-marital relationship admitted to eating healthier and spending more money on supermarket ‘best’ ranges of food. This is as much about a change of routine as it is health driven; trying new foods and breaking eating habits is intrinsically linked to a change of mind-set when deciding to start an affair.

Despite celebrity endorsements and advertisements, Iceland came bottom of the list of supermarkets likely to be frequented by members of

Men Women
1. Waitrose 1. Sainsbury’s
2. Sainsbury’s 2. Waitrose
3. Tesco 3. Co-op
4. Asda 4. Tesco’s
5 Co-op 5. Asda

The UK’s Leading married dating website is the UK’s largest and longest running dating site for married people. With over 800,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Mike Taylor:


Mobile: 07584 435116

Office: 020 7953 7167

Twitter: @illicitmike

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s