As London Fashion Week starts illicit dating site members aim to stay ahead of the trend


With the fashion bug hitting London as the run up to Fashion Week gets underway, front row fashionistas are set to take centre stage at Somerset House in the latest couture, while the capital’s finest designers showcase their Spring/Summer 2014 collections. But be warned: if your other half takes more notice than usual of the latest trends and emerging designers, they could be looking to impress someone other than you. To coincide with London Fashion Week, leading married dating site, has conducted an extensive survey to their 800,000 UK members, asking about their fashion habits and favourite labels.

The female members of spend an average of £175 per month on designer clothing: a staggering £2,100 a year compared with figures from the Office for National Statistics (ONS), which shows the average spend at just £37.80 a month, and £463.60 a year for women. Men also splash out to impress their potential illicit trysts spending way above the ONS average of just £21.60 a month; men are likely to run up bills of over a £100 in order to stay on trend and up-to-date each month.

Not only is feeling good in your outfit an essential self-esteem booster when meeting someone new, personal grooming also plays a massive part in feeling your most attractive. Cosmetics, skincare, and hair styling are all part of the process to a new you, and the booming beauty industry is hot on the heels of fashion as a multi-billion pound business.

Spokesperson for, Mike Taylor commented: “When meeting a potential sexual partner, both women and men know that physical appearance affects your confidence. The clothes you wear make a massive difference to how you feel, certain colours lift our mood, while bold styles set out to impress. We have all had our confidence knocked by a bad hair day or the wrong pair of shoes, so it’s unsurprising that members on the site are investing more than ever in their appearance with new designer clothes, while making the effort to stay on trend and in vogue, as it can really boost ones confidence.

My advice when meeting a new lover is to wear colours that make you feel happy, cuts that are comfortable, and chose a smart/casual look to give you confidence without feeling over done – as there is nothing worse that regretting your choice of outfit on a date!”

Men and Women also revealed their top designer labels; Men chose Hugo Boss as their go to brand, followed by Paul Smith and Gant. While women’s top fashion houses where: Mulberry followed by Jaeger and Roberto Cavalli.

Top 5 designer brands

Men Women
1 Hugo Boss 1 Mulberry
2 Paul Smith 2 Jaeger
3 Gant 3 Roberto Cavalli
4 Ralph Lauren 4 Gucci
5 Alexander McQueen 5 Ralph Lauren

The UK’s Leading married dating website is the UK’s largest and longest running dating site for married people. With over 800,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Mike Taylor:


Mobile: 07584 435116

Office: 020 7953 7167

Twitter: @illicitmike

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