Adulterous Behaviour Could Reach Record High As the UK Begins to Freeze


Wrap up warm, turn on the central heating, oh, and maybe keep an eye on your partner, too. As Britain braces itself for the coldest winter in nearly 60 years, the nation’s leading and longest running dating website for married people,, is sending out a warning of its own – more snow and colder weather means an increase in adulterous behaviour. noted a significant increase in registrations and activity on the site, correlating with the recent change in weather, as well as the particularly harsh conditions in the north of England.’s spokesperson, Christian Grant, explains: “January is always a particularly busy time for the site, but there’s an unmistakable pattern linking the harsh weather to an increase in the number of members registering, along with an increase in their activity, even during times of the day that are normally less busy.

Why? Well, the increase in the number of people working from home is certainly a factor. Needless to say, the number one priority for anyone who chooses to sign up to our site is anonymity and discretion.

However, with the significant majority of our members occupied with work for large parts of the day, it can be a little difficult to find the right time to sign up and frequent the site. But with floods, freezing temperatures, and maybe even snow potentially trapping the nation indoors, anyone can sign up without the prying eyes of their boss and colleagues – without the threat of constant surveillance, there’s very little to deter someone from signing up and frequenting the site during office hours.”

Jennifer, a 42-year-old accountant from North Yorkshire, adds: “The rough weather, particularly up here in the North East, has left a lot of people unable or unwilling to leave their home. After being stranded at home for a few days with my husband, who was firmly fixated on Sky Sports for almost every waking minute, signing up to a dating website such as this seemed like a no-brainer.”

This isn’t the first time that has experienced such an increase in registrations thanks to the harsh weather. A bout of snow that hit the UK a few years ago led to a drastic increase in activity on the site, but Grant predicts it to be even greater this time around.

“With experts claiming that the country is due to experience its worst bout of snow since 2010/11, and the worst winter in nearly six decades, there’s no reason to doubt that people across the country will sign up to the site like never before. We’re certainly bracing ourselves, with everyone on the team expecting to work extra hours just to keep up with the demand.”

NOTES TO EDITOR is the UK’s leading and longest running dating site for married people. With over 1,000,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information, contact Christian Grant:

Office: 020 7729 6098
Twitter: @cheatsafer


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