Why You’ll Never Look At Brown Rice, Sweet Potatoes and Edamame the Same Way Again

  • Over half of male adulterers are adopting a superfood-heavy diet in order to get fit and ‘woo’ someone outside of their marriage
  • The most popular superfoods are brown rice (15%), sweet potatoes (13%) and edamame (12%)
  • Marks & Spencer (33%) and Waitrose (27%) are the most popular supermarkets of choice for male adulterers in search of superfoods
  • The survey of over 1,000 people is brought to you by IllicitEncounters.com, the UK’s leading dating website for married people and the leading authority on infidelity

Is your husband buying walnuts because he’s being led by his nuts? A new survey seems to suggest that that’s the case.

The survey of over 1,000 male adulterers on IllicitEncounters.com, the UK’s leading dating website for married people and the leading authority on infidelity, revealed that over half (53%) are stocking up on superfoods in their bid to get fit to ‘woo’ a new person outside of their marriage.

The most popular superfoods? Brown rice (15%), sweet potatoes (13%), and edamame (12%), as the site’s spokesman, Christian Grant, explains:

“With superfoods all the rage these days, a deluges of people are changing their diet in an attempt to get fit and healthy, but for adulterers, you can’t help but question the motives.

For all of us, when there’s a new man or lady that’s caught your eye, it’s only natural to be motivated to do whatever you can to attract their attention, and improving our physical appearance is normally priority number one.

With a lot of the members on IllicitEncounters.com in long-term marriages, you could say that they’ve rested on their laurels a little bit, but that all changes when they find someone new and the whole dating process begins anew.

So if your partner has developed a sudden and inexplicable urge for asparagus, spinach or brown rice, to name but a few foods, alarm bells should be ringing.”

Theo, a 38-year-old life coach from London, added:

“I didn’t even know what canola oil was two weeks ago, but now my cupboards are stocked full of the stuff. Luckily my wife is none the wiser – she’s actually pleased that I’m getting in shape – so it’s worked out quite well!”

Respondents were also asked for their supermarket of choice and, perhaps unsurprisingly, it was Marks & Spencer (33%) and Waitrose (27%), who’ve a reputation for being more premium than the rest of their competitors, who came in 1st and 2nd place respectively.

The least popular supermarkets were ASDA (8%), ALDI (5%) and LIDL (4%), as Grant explains:

“When you’re working to better yourself to impress someone else, you don’t cut corners – you want to look your best, and that’s reflected in the places in which you shop.”

Top 10 Superfoods Among Adulterers

1. Other (29%)
2. Brown Rice (15%)
3. Sweet Potatoes (13%)
4. Edamame (12%)
5. Spinach (11%)
6. Scallops (7%)
7. Asparagus (5%)
8. Salmon (3%)
9. Walnuts (2%)
10. Canola Oil (2%)
11. Brussels Sprouts (1%)


IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information, contact Christian Grant:

Email: presspr@illicitencounters.co.uk
Office: 020 7729 6098
Twitter: @cheatsafer

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