- The heavy snow is leading to a huge increase in the amount of people seeking affairs
- IllicitEncounters.com, the UK’s leading dating website for married people, has seen a 45% week-on-week increase in the number of people signing up to the site as a result of the snow
- The surge in subscriptions are most evident in parts of the country where the snow has hit hardest, such as the East Midlands, Wales and the South West
- With the snow trapping many indoors, the cracks in their marriage begin to show
- The site has taken on new staff to try and keep up with the increased demand
- The most popular counties include Oxfordshire, Warwickshire and Gloucestershire, while Birmingham is the city that has seen the biggest surge
As large parts of the country experience heavy snowfall, an unexpected side effect has been the alarming rise in unhappy husbands and wives racing to married-dating websites in search of an affair. With the cold weather set to continue, how many marriages will have survived when the snow thaws?
IllicitEncounters.com, the UK’s leading dating website for married people and the leading authority on infidelity, has seen a significant surge in subscriptions coinciding with the harsh winter that’s trapping the nation indoors.
The surge in subscriptions were most evident in parts of the country where the snow has hit hardest, with users in the East Midlands, Wales and the South West seeing as much as a 30% week-on-week increase in the number of people signing up to the site.
Taking everyone into account, the site has seen a 45% week-on-week increase in the number of people signing up from across the country, and that site has responded in kind, with extra staff hired and existing staff working overtime to keep up with demand.
The most popular counties include Oxfordshire, Warwickshire and Gloucestershire, while Birmingham is the city that has seen the biggest surge in members.
London, normally free of any significant snowfall, has also seen a 15% week-on-week increase in subscriptions, with the boroughs of Haringey and Tower Hamlets seeing the biggest surge.
IllicitEncounters.com’s spokesperson, Christian Grant, explains:
“After you’ve got a couple of hours of enjoyment playing around in the snow, the reality of being housebound with your partner kicks in; after just a few days, couples experience cabin fever. When a marriage is fractured, time away from your partner prevents the cracks from turning into chasms. But when you’re trapped indoors, instead of kicking your feet up and nestling in front of a cosy fireplace, many instead descend into arguments, and it doesn’t take very long for those arguments to spiral.
“It’s no coincidence to see so many people signing up to Illicit Encounters, then, especially those from areas that have been most affected by the snow. In fact, this isn’t the first occurrence of snow-led infidelity, which is why we have been able to prepare and quickly respond with additional staff members to cope with the increased demand.
“Although Christmas is only right around the corner, it seems as if there’s plenty of time for a few people to get themselves on the naughty list.”
NOTES TO EDITOR
IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.
Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.
We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.
Tel: 020 7729 6098