Valencheat’s day (Feb 20th) is the new Valentine’s Day for cheats

  • The Wednesday after Valentine’s day (this year Feb 20th) is the day of the year the most cheats see their lover
  • One third of them will engage in some sort of romantic activity
  • Over 65% of men send their mistress a Valentine’s day gift, often spending more than for their wife
  • Valencheat’s day is also the day with the most sign ups on, the UK’s leading dating site for married people

It’s going to be a busy couple of weeks for adulterers- more cheats see their lover on the Wednesday after Valentine’s day than any other day of the year.

80% of cheats admit that the Valentine’s day with their spouse was disappointing. Either they find that their partner doesn’t put enough effort on the day, conjugal problems prevail and ruin the day, or they don’t feel the spark.

Results are from a 2019 survey conducted on 3,000 members of, the UK’s leading dating site for married people.

Jessica Leoni, spokesperson at explains: “Frustrated by another predictable Valentine’s Day with their spouse, cheats plan a date with their lovers around a week later hoping that this will make up for the dissatisfaction, and often their expectation is exceeded by the excitement of the situation.”

Harry, 47, member of, says: “Last year’s Valentine’s day with my wife was disappointing as always. Nothing went wrong, I care for her but the spark is simply gone. I just need to feel some excitement and romanticism now more than ever.”

Valencheat’s Days are often better planned then Valentine’s Day, as Jessica Leoni says: “Like any other relationship, people want to take care of their lover and show their appreciation for them. Doing so secretly only makes it more exciting.”

Besides spending time together, lovers also exchange gifts on this special day. Over 65% of men send their mistress a late Valentine’s day present, one third of the time spending more than they have spent for their wife.

Freya, 39, says: “Affairs are not just about sex- well at least not to me. Being courted is personally very important, it‘s one of the reasons why I am having an affair in the first place: feeling wanted again and being treated romantically.”

According to the recent survey, this is what cheats have planned for Valencheat’s Day:

  1. Encounter at one of their houses or a hotel (49%)
  2. Drinks and a walk (29%),
  3. Dinner in a fancy restaurant (14%)
  4. Other activity (9%)

Not only is Valencheat’s day the day when the most people see their lover, but it is also the day that the most married people seek an affair. For the past 4 years, Valencheat’s day has been the day with most people signing up to

NOTES TO EDITOR is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1.2 million genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 15 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

We’re always more than happy to talk about – please contact Christian Grant through the details below – but we’re not willing to speak publicly about at this moment in time.


Tel: 020 7729 6098

Twitter: @cheatsafer

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s