The Verdict is Out: You CAN Laugh Someone into Bed

* 5 out of 6 women agree that a sense of humour is vital when choosing a lover 

* Men aren’t fussed if a woman is funny, but want women to laugh at their jokes!

* 9 out of 10 women would sleep with someone they found physically attractive, if they could make them laugh

* More than a quarter of women would go home with a man they didn’t even fancy, as long as they were funny

*Study conducted by, the UK’s leading dating site for married people

The abbreviation LMPO, or laughing my pants off, should be taken more literally than previously considered. Turns out you can laugh someone into bed, actually!, the UK’s leading dating site for married people, surveyed 600 women and 600 men to find out about what they think when it comes to attraction and humour.

91% of women agree that if they find you physically attractive, if you could make them laugh, they’d go home with you. 

A further 26% said they would sleep with a man who made them laugh, even if they were not that physically attracted to them.

84% of women agree a sense of humour plays a crucial part in choosing a lover.

On the flipside, men aren’t really that bothered about women making jokes – with less than half (48%) stating a woman that’s funny is important to them when looking for a lover.

Having said that, 70% of men agree that they find a woman more attractive if she laughs at their jokes, suggesting that men prefer to have an audience rather than being on the receiving end of a gag. 

The female respondents were also asked to rank certain qualities in order of importance when looking for a lover, ‘good looks’ came on top, followed by ‘sense of humour’ and ‘confidence’.

Surprisingly ‘intelligence’ didn’t score very high, coming in at fourth place. Perhaps, reason being, if somebody is funny they are already presumed to be more intelligent. Researchers in Austria previously uncovered that the funnier you are the higher your IQ is compared to less comical people, particularly if the humor is dark*, stating that ‘Humour processing is a complex information processing task that is dependent on cognitive and emotional aspects…’ Evidently wit and intellect go hand in hand.

Turns out money doesn’t talk, as women voted ‘wealth’ as the least important quality when looking for a lover.

Jessica Leoni, sex and relationship expert at, said “All jokes aside, laughter naturally creates chemistry with the opposite sex. There’s nothing like a rush of endorphins and oxytocin, rewarding the brain and making you feel more connected to somebody. After all, isn’t it a connection that we crave? Making us feel more bonded to someone, and thus more attracted to them.

It’s no surprise that men prefer to take on the role of a jester, rather than an audience. Good news for women though – just act like a giggling cackle of hyenas and you’re bound to snatch your man-prey!”

Ranked in order of importance for women

Good looks 

Sense of humour 




* ‘Cognitive and emotional demands of black humour processing: the role of intelligence, aggressiveness and mood’, 18 January 2017

NOTES TO EDITOR is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.

Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

Check out what our users are saying to each other in our live Lockdown Forum:
Username: pr
Password: openthel0ck4me

We’re always more than happy to talk about – please contact Christian Grant through the details below – but we’re not willing to speak publicly about at this moment in time.


Mobile: 07824 353986

Twitter: @cheatsafer

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