* Three-quarters of women said booze had made a man they had not previously fancied seem more attractive;
* 84% of men said alcohol had changed their first impressions of a female date and made them keener to take things further;
* The vast majority of women (86%) said they were more likely to sleep with a man on a date if alcohol was involved;
* 92% of men said booze made sex more likely on a date;
* The results from a new survey of 1,000 people by IllicitEncounters.com, Britain’s leading dating website for married people
Three-quarters of women (74%) said that alcohol had made a man they had not previously fancied on a date seem more attractive.
And 84% of men said a few drinks had changed unfavourable first impressions of a female date and made them keener to take things further.
The vast majority of women (86%) said they were more likely to sleep with a man on a date if alcohol was involved.
Nine out of ten men (92%) said booze made sex more likely on a date.
The results come from a new survey of 1,000 people by IllicitEncounters.com, the leading dating website for married people.
The dictionary definition of beer boggles is the “phenomenon in which one’s consumption of alcohol makes physically unattractive persons appear beautiful.”
The survey found that 54% of women had ended up having sex with a man while wearing beer goggles.
In 84% of cases, the women had not seen the man for a further date.
Two-thirds of men (64%) had had beer goggle sex – and most (76%) had not seen the woman for a second date.
Despite these findings, 68% of women and 82% of men like to drink alcohol on a first date.
The main reason both sexes hit the booze is that it ‘helps to break the ice’ – chosen by 72% of women and 87% of men.
Most men (77%) and the majority of women (64%) said they felt more confident after a drink.
The most popular time to wear beer goggles is when you are student.
More than half of men (54%) and 48% of women said they had had beer goggle sex when they were at college.
IllicitEncounters.com spokesman Christian Grant said:
“Dating is a stressful business – you are meeting a new person and need to make a good impression fast.
It’s no wonder that both sexes finding that drinking alcohol makes the whole process a lot easier.
As the booze flows, inevitably the beer goggles come on and dates that might have finished with a quick peck on the cheek end up going far further.
That is the experience of millions of people who are dating online including lots of members of IllicitEncounters.com – you end up kissing a few ugly ducklings before meeting your swan.
Beer goggle sex may not lead to true love most of the time, but it can often be a lot of fun.”
llicitEncounters.com has more than a million members in the UK.
Most of its male members are white collar professionals earning an average of £54,000 a year.
Women on the site cheat more than men – enjoying three clandestine dates a month, compared to men’s two.
NOTES TO EDITOR
IllicitEncounters.com is the UK’s leading and longest running dating site for married people. With over 1,000,000 genuine UK users since 2004, you’re sure to find your perfect match.
Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.
For comments, case-studies or more information, contact Christian Grant: