The Results Are In! Infidelity Trumps Dieting As The Best Way to Lose Weight

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Eager to lose weight? Dump Atkins, have an affair! That’s the word from Illicitencounters.com, the UK’s biggest dating website for married couples, with their research painting a clear picture: more people are losing weight by having an affair than by dieting.

The new research disproves the myth that there are no shortcuts when it comes to shedding pounds after a poll of 1,600 female customers found you can in fact cheat your way slim.

Respondents were posed the following question: ‘Have you found an affair a more effective tool for losing weight than a diet?’ An overwhelming 60% of respondents said yes.

25% claimed that they were unsure, while the remaining 15% disagreed with the majority verdict.

Spokesperson for Illicit Encounters, Claire Page, states, “Our members join Illicit Encounters to find someone who can offer them the romance, passion and desire that has gone missing from their current relationship. But now, we’re seeing that having an affair directly results in some undeniably positive side-effects.”

“Everyone wants to impress – whether it’s their husbands, boyfriends or someone entirely new – people lose weight for others as much as they do it for themselves. Our members have spent all too long in an unhappy relationship, so they want to make their new one last,” she adds.

“Consequently, they push themselves that little bit more. They walk a little longer and run a little faster… they want to feel better about themselves, all to impress the new man or woman in their life. Put down the weight-loss pills ladies and have an affair!”

Shelley, a customer from Gravesend, gave further credence to the positive effect that an affair has on one’s weight, “I’ve always tried diets. Atkins diet, NHS diet… you name it, I’ve probably tried it – but I never enjoyed it. There was just too much maintenance involved. Keeping track of my calorie count, curating special shopping lists, doing away with most of my favourite foods… it’s a little much.”

“To be honest, it isn’t something that I had originally anticipated, but since meeting new men on IllicitEncounters.com, I’ve been eager to better myself. I’ve exercised more, I’ve engaged in new activities [with him], and being more sexually active can only help.”

NOTES TO EDITOR

The UK’s Leading married dating website IllicitEncounters.com

IllicitEncounters.com is the UK’s largest and longest running dating site for married people. With over 1,000,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Claire Page:

Email: press@illicitencounters.com
Office: 020 7729 6098
Twitter: @cheatsafer

​Forget the diet, have an affair!

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If you’re on the hunt for a lover, don’t diet! Affair-seeking men prefer voluptuous women.

IllicitEncounters.com the UK’s largest married dating site has discovered the key attributes that cheating men look for in a mistress.

The affairs site surveyed 1500 of its male members who are actively pursuing an affair to discover what they seek in a potential lover. The study reveals the majority of men prefer bigger ladies over women who are slim or toned.

Curvaceous came on top with 34% of the vote, beating Petite (24%) and Athletic (14%)

The findings also revealed Blue to be the most popular eye colour (27%) and men also preferred Blonde’s over any other hair colour (29%) for their mistress.

Sex appeal is naturally important to anybody looking for a sexual partner, what is interesting is that a large proportion of men are looking for a curvaceous, blue eyed, blonde. With 72% of the men surveyed in their 40s, perhaps they are rooting their fantasies back 20 years ago with films like Basic Instinct starring Sharon Stone, popularising the blonde bombshell archetype of a female.

Harry a member of the site said “I think most men are naturally attracted to curvy girls, they’re head turners. Ultimately this is about sex and curvaceous woman have sex appeal – no man can truly say he doesn’t find it difficult not to look at a woman with big hips and a voluptuous décolletage. Personally, I think big women are sexier and more confident – far more enticing then a stick insect, let’s be honest. My wife is quite the opposite, slim and conservative – but I’m not with her for the sex.”

Claire Page spokesperson for IllicitEncounters.com said “It’s important to know that the male age demographic of affair-seekers is typically older, and these men will have been growing up when curvy women were celebrated, Marilyn Monroe, Cindy Crawford, Pamela Anderson – to name a few.

Curvy women are more aesthetically pleasing and look healthier, who would want Keira Knightly when they can have Shakira – the proof is in the pudding!

Its time women stopped dieting and starting embracing their sexy natural figures, anyway, everybody knows bigger women bounce better in bed – and sex burns calories.”

Full Results

What body type is most attractive?

Athletic 14%
Cuddly 12%
Curvaceous 34%
Petite 24%
Don’t Mind 16%

What eye colour attracts you most to a woman?

Black 7%
Blue 27%
Brown 9%
Green 17%
Grey 18%
Hazel 14%
Don’t Mind 8%

What hair colour attracts you most to a woman?

Auburn 9%
Black 14%
Blonde 29%
Brown 24%
Red 8%
Don’t Mind 16%

The UK’s Leading married dating website IllicitEncounters.com

IllicitEncounters.com is the UK’s largest and longest running dating site for married people. With over 1,000,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Claire Page:

Email: presspr@illicitencounters.co.uk

Office: 020 7953 7167

Twitter: @illicitclaire