Boom in Mistress Cards as Valentine’s Day Approaches!

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IllicitEncounters.com has added a range of Valentine’s Cards to their successful series of Mistress Cards celebrating ADULTERY. The new range of Mistress Cards launched by the UK’s largest married dating site ahead of Valentine’s Day has instantly become an unlikely bestseller, with 2.6 being sold every minute.

E-cards can be sent by email for free from Mistresscards.com or printed versions of the cards cost £2.50 and can be ordered online. Most of the cards are aimed at men although others are aimed at married women to send to their lovers – or Histresses. The decision to launch the range came after a survey found married men spend 23% more on Valentine’s gifts for their mistresses than their wives.

The poll, which surveyed 2,000 IE male members, found married men spent an average of £147.60 on Valentine’s gifts for their lovers compared to just £120 on their spouse. Mistress gifts were also more likely to be more sensual, like lingerie, champagne or chocolates, compared to practical gifts for their wives, like a phone upgrade or a new purse.

The best-selling Mistress card says:

Roses are red, Violets are Blue, It’s a good thing my wife doesn’t know I’m screwing you

The second best-selling card says:

‘I want you as my mistress to brighten up my life,

Please overlook that I have a wife.

My relationship’s ending, some would say dead

So let’s have some dinner and end up in bed.’

The cards can be sent from any email address and arrive to the recipient immediately.

“What we’re seeing in this product popularity is how much men value their mistresses,” said psychologist Lucy Redford, “Receiving a card for Valentine’s Day can mean a lot to a mistress, someone who is stereotypically seen as the second most important, after the wife. It’s really a small thing that means something huge – that they’re important. It validates them and makes them think they’re on their lover’s mind. Fundamentally, that’s what we all crave – to feel important and validated.”

“We are absolutely delighted with sales figures.” Claire Page, spokesperson for IllicitEncounters.com said, “We launched the cards Monday morning at 9am and by Tuesday morning, we had sales of over 3,600. There’s 1440 minutes in a day, so that means there are 2.6 sold every minute. I am not surprised in the slightest that the cards have been such a hit – they’re proof of how much men on our site treasure their mistresses. One woman sent an email to me this morning and said she had received a mistress card from her lover along with a beautiful Tiffany necklace! A lot of men value their relationship with their mistress more than their marriage but for some reason or another –financial, family, personal or health – they cannot leave the marriage. Our mistresses love being treated like this, it’s really the best of both worlds: receiving all the excitement of being spoilt and treated like a princess, without the hassle of a relationship.”

Notes to Editors:

For downloadable images of the cards, please go to –

http://mistresscards.com/Press/

The UK’s leading married dating website is IllicitEncounters.com

IllicitEncounters.com is the UK’s largest and longest running dating site for married people. With over 970,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Claire Page:

Email: claire@encountersmail.com

Office: 020 7953 7167

Twitter: @illicitclaire

The UK’s Leading married dating website IllicitEncounters.com

IllicitEncounters.com is the UK’s largest and longest running dating site for married people. With over 970,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Claire Page:

Email: presspr@illicitencounters.co.uk

Office: 020 7953 7167

Twitter: @illicitclaire

Happy Affair’versary! It was once viewed as a shameful guilty secret but now there’s a whole new range of greetings cards to celebrate ADULTERY.

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It was once viewed as a shameful guilty secret but now there’s a whole new range of greetings cards to celebrate ADULTERY.

The Mistress Card range has been launched by Illicitencounters.com – the UK’s largest website for married people seeking affairs.

Many of the cards in the range at Mistresscards.com are aimed at adulterers celebrating their affair’versary while others are designed for married people to send to someone they fancy and invite them to embark on a secret relationship.

Most of the cards are aimed at men although others are aimed at married women to send to their lovers – or Histresses.

The full range can be viewed and shared at Mistresscards.com and IllicitEncounters.com is expecting a huge number of its 900,000 UK members and the general public to make use of the service.

The website is now in talks with several leading card retailers about stocking the new range which are also for sale through Mistresscards.com.

The decision to launch the range came after a survey found married men spend 12% more on gifts for their mistresses than their wives.

The poll, which looked at spending on Christmas gifts, found married men spent an average of £124 on festive gifts for their lovers compared to just £109 on their spouse.

Lovers were far more likely to be given romantic and intimate presents such as lingerie while wives were more likely to receive practical gifts such as a new Dyson.

In another study it was also revealed that 32% of adulterers admitted they were more likely to remember an important date such as a birthday or anniversary of their mistress than that of their own husband or wife.

Mike Taylor of Illicitencounters.com said: “With one person in every ten couples actively looking for a new relationship on our site, and many more having affairs in their workplace, or with someone they met in a bar or even with a partner’s sibling, we shouldn’t be surprised that a card celebrating what can be a very fulfilling and exciting experience would have enormous interest.

“We have seen a huge social shift with more acceptance for people who may not find themselves completely satisfied with their marriage.

“In the UK we have been playing ‘catch up’ with the continent who have long excepted and celebrated mistresses and histresses as a natural and healthy occurrence with in a happy relationship.”

END

Notes:

Among the messages in the cards:

“My husband is lazy,

his hair is grey,

 we haven’t had sex in so long

 he may as well be gay.”

Whilst a more romantic card reads:

“My marriage lacks warmth,

closeness and spice,

we shouldn’t be doing this…

it so naughty… but nice.”

The UK’s Leading married dating website IllicitEncounters.com

IllicitEncounters.com is the UK’s largest and longest running dating site for married people. With one million members across the UK, you’re sure to find your perfect match!

Established in 2003, we have been providing a meeting place for like-minded married and attached people for 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Claire Page:

Email: claire@encountersmail.com

Mobile: 078 243 53986

Office: 020 7953 7167

Twitter: @illicitclaire