Sales Shopping Is Proving Perfect Cover For Meeting A New Lover


A new survey conducted by the UK’s leading extra marital affairs website has found that sales shopping is being used as the perfect excuse to cover up meeting with a new fling.

Over 65% of the female members questioned in the survey said they were planning to slip-off to do some sales shopping as an excuses to get away from home, and spend some quality time with their secret squeeze.

It seems it’s not only women who are taking advantage of this as it appears that sales shopping makes the perfect opportunity to get some time away, with the survey revealing that 58% of men plan to use the sales as cover for meeting their mistress.

This year’s sales are expected to be the busiest shopping days of the year and high streets and shopping centers make the perfect location for a first secret date. There are countless coffee shops and bars to meet your new lover and the crowds make the perfect cover for secret liaisons.

Illicit Encounters spokesperson Mike Taylor commented: “Sale shopping looks like it could be the perfect alibi for meeting with your secret tryst, it is a fantastically convenient excuse for some time apart from your partner. The need for this break from your partner is heightened during the stress of the Christmas period, which culminates in the New Year as January 5th has become widely regarded as the busiest day for people to start looking for an affair.

The site has seen a huge uplift in new members joining over the festive period after being featured in lots of magazines in the run up to December and January. The site has also seen a boost in its female members after releasing a 2015 calendar of affair-seeking male members of the site in various states of undress.

The calendar is available to view / buy at

Notes for editors:

The survey was conducted with 2000 male and female members on the leading marital affairs website The site has over 970,000 members in Britain, which is 6% of the UK’s married population.

The UK’s Leading married dating website is the UK’s largest and longest running dating site for married people. With one million members across the UK, you’re sure to find your perfect match!

Established in 2003, we have been providing a meeting place for like-minded married and attached people for 12 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

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