​Friday the 13th – you won’t get lucky on the most unlucky night of year…even if it is on Valentine’s Eve!

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New research released today shows that 67% of women won’t go on a first date on Friday the 13th, even if is it Valentine’s Eve. The study, by IllicitEncounters.com the UK’S largest married dating site, asked 1,500 female members if they would go on a date tomorrow – Valentine’s Eve, Friday the 13th and a staggering 1,005 women said they wouldn’t, even if it was with someone they really liked!

The 33% who said they would go were asked ‘If you went on a date, how would it affect you?’ and the results were:

1)At the back of my mind, I’d think the relationship would be doomed (43%)

2)I wouldn’t have sex in case it was bad (25%)

3)I would notice anything bad happening and put it down to Friday 13th (20%)

4)I wouldn’t have sex in case I got an STI/pregnant (18%)

5)It wouldn’t affect me (14%)

“There are many different reasons men will ask a girl out this Friday the 13th” Claire Page, spokesperson for Illicit Encounters said, “The good restaurants are booked up by now for the 14th February, so if you ask a girl out last minute, you might have to settle for Valentine’s Eve, not Valentine’s night. Another reason men are booking restaurants, hotels and theatre outings tomorrow is because Groupon, Wowcher and LivingSocial deals aren’t valid on Valentine’s Day. The businesses don’t need to use discount websites because they’re going to be so busy on the 14th, so men who want to get a bargain will book for the 13th instead.”

Psychic Sally Morgan said for her, Friday the 13th is actually a lucky day – “Personally I have always found the number 13 to be good for me, I was born at number 13 and lived and grew up at number 13, if you read my book ‘My Psychic Life ‘ you will see I talk about the ghosts that were in this house. I met John my husband on Friday 13th, my eldest grandson was born on the 13th and for me the 13th ( even Friday 13th ) has always been a positive day, I feel we make our own ‘luck’ and so often when we perceive a situation as being ‘bad luck ‘ it’s looking at that situation as our glass half empty.”

Psychologist Lucy Redford said “If the main reason men are booking dates on the 13th instead of the 14th is to save money, this won’t be well received by women in the slightest. Being a miser isn’t attractive to anyone, especially on Valentine’s Day. Everyone wants to feel important and avoiding the international celebration of love for the sake of saving money tells a women she’s not worth the financial difference. Women are especially competitive about things like: where they went and what they got for Valentine’s Day so, in a way, yes, on this occasion Friday the 13th could prove unlucky for men across the UK!”

Notes to Editor:

The UK’s leading married dating website is IllicitEncounters.com

IllicitEncounters.com is the UK’s largest and longest running dating site for married people. With over 970,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 13 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For comments, case-studies or more information contact Claire Page:

Email: claire@encountersmail.com

Office: 020 7953 7167

Twitter: @illicitclaire

Neglected Spouses Ditch Their Partners On Valentine’s Day For An Affair

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Married people in Sussex have topped the list of the people most likely to ditch their spouses on Valentine’s day. The study done by the UK’s leading married dating site IllicitEncounters.comfound that the residents of Sussex were over 3 times more likely to spend Valentine’s day with their extra-marital lover or mistress than their husband or wife.

The study into Valentine’s day romance also discovered that having been disappointed or overlooked during previous Valentine’s days and anniversaries, dissatisfied married people are pre-emptively signing up to look for a new lover for February 14th rather than just waiting to be disappointed again.

The weekend before Valentine’s day saw a large increase in traffic visiting the site and thousands of new members joining the site looking for a date on Valentine’s day after it apparently became clear that a romantic meal or weekend away was not going to happen.

Spokesperson for IllicitEncounters.com Rosie Freeman-Jones said: “Every year we see a surge in the rate of signups shortly after Valentine’s day, however this year we are seeing people who are joining in advance to try and find someone they can spend a romantic night with, rather than just waiting to be let down again as they have in the past. This has been a hot topic on ourletters page with members writing about their plans over the romantic day one member Joshua wrote in to say that he is ‘not going to allow this year’s Valentine’s Day be another miserable reminder of what is and what once was’ and that he is going to proactively look for a date this year. This has gained a lot of sympathy, as well as offers of dates, from other members who have commented on the letter and are in a similar situation.”

The counties containing the married couples least likely to stray from their partner on Valentine’s day are Hampshire, Devon, Cardiff and Bristol, these couples are the most likely to spend the night with their other half and delay seeing their bit on the side until after Valentine’s day.

Rosie added “This should be a cautionary tale to those people who have taken their other halves for granted, that they could be actively looking for romance elsewhere! Also it should offer some comfort to people that if the romance has gone from their relationship, they are not alone in that situation.”

The study also revealed that both men and women where likely to spend almost twice as much on gifts for their secret tryst than their husband or wife, with popular gifts being perfume, trips abroad, champagne or high end electronic goods as offerings to help seduce a new lover.

Full list:

Top 5 Most likely to spend Valentine’s with Lover Top 5 Most likely to spend it with Husband/Wife
1. Sussex 1. Hampshire
2. Lancashire 2. Bristol
3. Surrey 3. Devon
4. Somerset 4. Cardiff
5. Manchester 5. Gloucestershire

The UK’s Leading married dating website IllicitEncounters.com

IllicitEncounters.com is the UK’s largest and longest running dating site for married people. With over 750,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

For Interviews, further comments, case-studies or more information contact Mike Taylor:

Email: Mike@illicitencounters.co.uk

Mobile: 07824 357512

Office: 020 8819 9936

Twitter: @illicitmike

Case Studies Available On Request