- Fitness fan Hayley Leeanna changed her picture and profile details and dated for two weeks with each different look;
- Men were keenest on sex when she used some pictures of herself when she was younger – showing off her 28FF surgically enhanced bust as a bubbly brunette with a prominent cleavage;
- Rich, older men liked her most as a party-loving blonde after she changed her hair colour and held a glass of red wine in her profile pic;
- Hayley, 36, found she met the most genuine men as a gym bunny and when she dressed as herself in a revealing party dress;
- She got little response when she wore glasses or dressed as smartly as a businesswoman – and she was completely blown out as a slacker without make-up;
- Hayley conducted the experiment for IllicitEncounters.com, the UK’s leading dating site for married people
Brunettes and not blondes really do have more fun, according to a model who adopted seven different looks to find love and sex while online dating.
Fitness fan Hayley Leeanna, 36, had dated men online for years with varying success and could never work out which look potential partners liked most.
So she conducted an experiment – adopting seven different looks and dating for two weeks with different profile pictures and personality traits.
And she proved once and for all that you really do more fun as a brunette rather than a blonde when the number of approaches halved after she changed her profile picture to one where her hair had a golden colour.
Hayley said: “I spent six months learning everything there is to know about how subtle changes to your profile picture and personality details can make a huge difference to the type of man you attract.
“If you want to have sex, it sounds obvious but you need to be make clear in your pictures that you are out for a good time. So accentuate the cleavage, smile and look like you are up for a laugh.
“You should also use some pictures of you when you were younger to hide your real age – everyone is doing that online.
“If you want someone rich, blonde is definitely the way to go – that look attracted lots of sugar daddies who wanted to wine and dine me before taking me to bed.
“The most genuine men came forward when I was most like the real me – either showing my age in a revealing dress while out on the town or as a keep fit fanatic in my gym gear.
“I also meet some lovely men when I wore glasses because they thought I was a bit of an intellectual.
“The two looks which really bombed were when I wore glasses and when I went completely without make-up as a total slob.
“I also tried the businesswoman look in a smart suit but all the guys I met were total bores.”
Hayley, of Peterborough, Cambs, went on all the dates over six months through IllicitEncounters.com, the UK’s leading dating site for married people. Here’s which looks worked best:
Best for sex – the busty brunette – 87 approaches
Hayley said: “This was far the best look for creating a buzz and getting lots of attention. Sadly a lot of men were only interested in one thing and made absolutely clear that they expected sex on the first date after we got chatting online.
“I tended to get attention from younger men who were keen to exchange sexy pictures. I did date three of the men who contacted me with this profile and we had a lot of fun but it didn’t go anywhere.
Best for a rich sugar daddy – bubbly, party-loving blonde – 43 approaches
Hayley said: “The key difference when I used a picture from a few years ago with me as a blonde was that the men who came on to me were older and richer.
“Obviously they were married because this was IllicitEncounters.com – they had made their money and were looking for a fun-loving bit on the side.
“They loved the fact that I was holding a wine glass and gave the impression I was a party girl.
“I dated two men who contacted me with this profile picture. One was lovely and we had a great weekend together in Marbella staying in a five star hotel.
“He was in his 50s and he was a bit old for me but a fantastic lover nevertheless.”
Best for companionship – the gym bunny – 25 approaches
Hayley said: “I am happiest when I am in the gym and I found a few kindred spirits when I used some work-out pictures of myself on my profile.
“I had men wanting to meet up at the gym rather than a bar or a restaurant which was a nice change. I met some great guys but I was conscious that I was not making enough of my feminine side.”
Best for love – Hayley as herself – 32 approaches
Hayley said: “I am naturally a fun-loving brunette who is proud of my figure and loves my surgically enhanced boobs. I use IllicitEncounters because I am fed up with dating skint pretty boys.
“I like enjoying the high life and sharing some intelligent conversations with older men. I found the men were a little more genuine when I went on as myself – they could see there was nothing contrived about my profile.
“I used full length pictures of myself rather than one that just focused on my bust and they showed my real age more clearly.
“I got fewer younger men coming on to me than I did with the cleavage pictures and more men who were interested in a proper relationship.”
Best for nice guys – Hayley wearing spectacles – 4 approaches
Hayley said: “If you are dating online, ditch the specs – that is my advice. I was worried I would not get any approaches at all but four men came on to me and they were all absolutely lovely.
“The spectacles created a whole new persona for me and that was reflected in the responses. The men were much more polite but sadly none of them had a lot of money.”
Best for boredom – Hayley in a smart business suit – 8 approaches
Hayley said: “It is not really me but I straightened my hair flat, wore a smart business suit and had the persona of a successful businesswoman.
“I thought it might get me a classier type of guy but it just attracted a bunch of bores. This definitely didn’t work.”
Best for a complete blow-out – Hayley as a slacker without make-up – no approaches
Hayley said: “If you are dating online, get out the slap – no one want to see you when you are not looking your best.
I thought men might like the fact that I didn’t care about my appearance but who wants to date a slob with spots?
You can really enhance your profile picture with the right make-up and hairstyle.,”
Hayley is now back dating on IllicitEncounters.com using genuine pictures of how she really looks.
She said: “It was a great experiment but I prefer being me. I won’t have as much as sex as I can do with some of the flirty pictures of me but I will meet a better class of men.”
IllicitEncounters.com spokesman Christian Grant said: “Hayley is typical of the women on the site who tend to be in their 30s and are looking for no-strings attached fun with men who have a good level of income.”
IllicitEncounters enjoys a 25% surge in membership in January and February as unhappy spouses vow to change their life in the New Year by meeting a new partner.
More than one million have registered with the site and popularity has shot up in the last five years because sky high house prices make it too expensive for couples to divorce and set up two new homes.
Instead they stay together unhappily and date secretly on the side.
NOTES TO EDITOR
IllicitEncounters.com is the UK’s leading dating website for married people and the leading authority on infidelity. With over 1.2 million genuine UK users since 2004, you’re sure to find your perfect match.
Established in 2004, we have been providing a meeting place for like-minded married and attached people for nearly 15 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.
We’re always more than happy to talk about IllicitEncounters.com – please contact Christian Grant through the details below – but we’re not willing to speak publicly about SaraHartley.net at this moment in time.
Tel: 020 7729 6098