Married Dating Site Exceeds Three Quarters of a Million Members as People Look to Cure Winter Blues


The UK’s leading married dating site has exceeded 750,000 milestone as the effects of the New Year blues pushes people to seek extra-marital relationships. Black Monday (the first working Monday of the new year) is the most popular day of the year for marriage separations and calls to divorce lawyers, but in times of economic uncertainty it seems more people are deciding to stay in unfulfilling marriages and having an affair to fill the void.

The dating website saw a 75% increase in daily new member sign-ups in the period running up to and including the 7th January and the trend is set to continue throughout the month as both women and men look for a new partner outside of their relationship.

IllicitEncounters Spokesperson Mike Taylor said: “The New Year is a time when people are making life changing decisions so an increase in sign-ups at the beginning of the year is no surprise to us. The amount of new members suggests that the economic climate is continuing to take its toll on relationships. We have seen the married dating industry grow experientially over the last 9 years with now nearly 6% of the married population signing up to look for an affair online with someone in the same situation, rather than risking a tryst with a co-worker or their neighbour.”

Studies have shown that more couples argue in January than during any other month, with many trying to deal with the stresses of returning to work, over spending, eating and drinking over the holiday period and money being stretched tighter and tighter by New Year price rises. This leads to an inevitable build up of irritability and tempers are frayed. Add to this the financial implications of getting a divorce and the prospect of having an affair not only starts to look appealing, it becomes a financially viable option.

Richard Smith a researcher for said: “This is also a time when people are most likely to start a work-place romance, however I would have to advise them to think twice as a whopping 80% of employers have admitted that they would hesitate to promote a member of staff who had had an interoffice relationship.”

The UK’s Leading married dating website is the UK’s largest and longest running dating site for married people. With over 750,000 members across the UK, you’re sure to find your perfect match.

Established in 2003, we have been providing a meeting place for like-minded married and attached people for nearly 10 years. Our members have one thing in common – they are all looking for a little romance outside their current relationship. Whether that’s the occasional bit of flirtatious chat, a regular coffee date, or a full-blown affair, that’s up to them.

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